Jackson-Goos
Ventures

We back founders. Six ways.

Beyond our own companies, we invest in founders in any industry where operators, technology, brand and capital change the outcome. Every deal is built around what the business needs, and every one comes with more than a check.

I

Equity partnership

We acquire a percentage of your business and become long‑term partners in its growth.

Best for
Founders who want aligned partners with skin in the game.
You get
Capital, plus partners on your side of the table: strategy, introductions and the whole group behind you.
How it works
Valuation, percentage and governance are agreed in diligence and set down in writing.
II

Growth capital

A structured loan that funds inventory, equipment or expansion, so you keep your ownership.

Best for
Profitable businesses that need fuel, not a new owner.
You get
Capital with a clear repayment schedule, and your ownership intact.
How it works
Sized to cash flow, with terms agreed after we review the numbers together.
III

Equity + expertise

A stake in exchange for capital and hands‑on contribution: strategy, operations and brand‑building.

Best for
Businesses where the right team is worth more than money alone.
You get
Operators who have built chains and brands, working on yours.
How it works
The scope of our contribution is defined up front, alongside the equity.
IV

Capital + channels

Equity or a loan, paired with access to our sales channels, distribution, buyers and relationships.

Best for
Great products that need to reach the right market fast.
You get
Introductions to buyers and channels, and a plan to use them.
How it works
Channel commitments are written into the deal, not left as a promise.
V

Technology partnership

Goos Labs, our product studio, builds or AI‑enables your business: software, automation and data, in exchange for equity.

Best for
Businesses ready to run on AI, not just add it.
You get
The studio behind our own platforms, working on yours.
How it works
Scope and milestones are agreed before any work starts.
VI

Custom structures

Revenue share, royalties, convertible notes, earn‑outs, joint ventures, or a mix.

Best for
Anything that doesn't fit a template.
You get
A deal built around the business, not the other way around.
How it works
We design the structure together.
What we bring

More than a check.

01

Capital

Equity, loans and structured capital, sized to the business and the plan.

02

Technology & AI

Software, automation and AI from Goos Labs, the studio behind our own platforms.

03

Brand

Experience turning products into businesses and businesses into recognized brands.

04

Sales & distribution

Direct B2B sales, channels, buyers and the relationships that open doors.

What we look for

Businesses where we can be a multiplier.

01

Real traction

Customers, revenue, or a product people already want.

02

Founders who want a partner

Not just a check: people who want to build with us.

03

A clear lever we can pull

Technology, brand, distribution, operations or capital.

04

Integrity and coachability

We invest in people first.

How it works

From pitch to partnership.

Pitch usTell us what you've built and what you need.
ConversationWe meet, ask hard questions, and see if there's a fit.
DiligenceWe review the numbers, the market and the plan together.
TermsWe structure a deal that fits: equity, loan, expertise, channels, or a mix.
Build togetherCapital in, and our team gets to work alongside yours.
Questions

Before you pitch.

What industries do you invest in?

Any industry where operators, technology, brand and capital change the outcome. Today we're most active in technology, retail, the trades and care, but the list isn't closed.

How much do you invest?

There's no fixed check size. We size capital to the business and the plan, and we can combine capital with technology, brand or channels.

Do I have to give up control?

Not necessarily. Growth capital leaves your ownership intact. Equity structures, including governance, are negotiated individually and agreed in writing.

What do you need to see?

Customers or revenue, your numbers, and a clear sense of what you need and what you'd do with it.

How do I start?

Pitch us through the contact page. Tell us what you've built and what you need, and a partner will get back to you.

Every investment is negotiated individually and subject to due diligence and definitive agreements. Nothing on this site is an offer to lend money or to buy or sell securities.

Work with us

Tell us what you've built.

A partner reads every pitch.

support@jacksongoos.com